According to the ROIF Expert marketing agency, Russia’s French fries production has shown a record fast growth of 480%. In value terms, the country’s French fries market has increased by 38%.
This sudden surge was caused by the launch of Lamb Weston Belaya Dacha factory in the Lipetsk Special Economic Zone. As a result, the Lipetsk Region now holds the lead as a French fries producer over other Russian regions.
The potato processing facility now located in the special economic zone is Russia’s largest French fries factory. It was built by a joint venture of Russia’s Belaya Dacha Group and Lamb Weston/Meijer, a global leader in potato products, with almost RUB 9 billion invested in the project. The factory is staffed by 218 people.
Due to the existing market situation, French fries exports and imports are on the rise. It should be noted, however, that the imports of these products to Russia have fallen nearly by a half since early 2019. In addition to that, Russia’s French fries exports have grown almost six-fold. Experts believe that this market will grow in the short term, says the Investment Portal of the Lipetsk Region.
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